Privacy Policy — Virra

Privacy Policy

Last Modified: May 11, 2026

Virra ("Company," "we," "our," or "us") provides technology services including website development, workflow automation, tech support, and technology strategy for small and medium businesses. Virra is committed to protecting your privacy. Any personal information you provide when accessing our services will only be used in accordance with this Privacy Policy.

This Privacy Policy explains how we collect, use, store, and protect information when you visit virra.ca, use our chatbot, or submit a consultation request.

Information We Collect

We collect the following types of information:

  • Contact Information — First name, last name, email address, and phone number provided through our consultation form or chatbot.
  • Business Information — Business name, industry, team size, and description of your business challenge or needs.
  • Usage Data — Log data, device information, IP addresses, browser type, and pages accessed.
  • Cookies & Tracking Data — To improve user experience, track usage patterns, and provide analytics (with your consent).
  • Chatbot Conversations — Messages sent through our website chatbot to help us understand your needs and respond appropriately.

We do not collect sensitive personal information such as financial account numbers, government ID numbers, or health information.

How We Use Your Information

We use the information we collect to:

  • Respond to your consultation requests and enquiries.
  • Schedule and conduct free consultation calls.
  • Send confirmation and follow-up emails related to your request.
  • Improve our website, services, and user experience through analytics.
  • Detect, investigate, and prevent fraudulent or unauthorised activities.
  • Comply with applicable legal obligations.

We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects. We do not send unsolicited marketing emails without your consent.

Data Sharing & Disclosure

We do not sell personal information. We may share information with:

  • Service Providers — Hosting, email, analytics, CRM, or support providers that enable us to deliver our services.
  • Third-Party Integrations — When you interact with features on our website that are powered by third-party platforms.
  • Legal Authorities — If required by law, regulation, or valid legal request.
  • Business Transfers — In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Data Security

We implement industry-standard security measures to protect your personal information, including:

  • HTTPS encryption on all pages.
  • Secret token authentication on our chatbot API endpoint.
  • Environment variable protection for all API keys — never exposed in client-side code.
  • Access controls limiting who can view lead data in our CRM.

While no system is 100% secure, we continually update our practices to minimise risk.

Data Retention & Deletion

We retain your personal information for as long as necessary to fulfil the purposes described in this policy:

  • Contact form and chatbot submissions are retained for up to 3 years from the date of submission, or until you request deletion.
  • Email communications are retained for up to 3 years.
  • Analytics data is retained for up to 26 months from collection.
  • Server function logs are retained for up to 30 days.

You may request deletion of your data at any time by contacting us at [email protected].

User Rights

Depending on your location, you may have rights under applicable laws (e.g., PIPEDA, GDPR, CCPA) to:

  • Access, correct, or delete your personal data.
  • Restrict or object to processing.
  • Request data portability.
  • Withdraw consent at any time.

To exercise any of these rights, email us at [email protected] with the subject line "Privacy Request". We will respond within 30 days.

Cookies & Tracking

We use cookies and similar technologies to personalise your experience, analyse site traffic, and measure effectiveness. When you first visit our site, you will be asked to accept all cookies or essential cookies only via our cookie banner.

  • Essential cookies — Required for the website to function. Cannot be disabled.
  • Analytics cookies — Only set if you click "Accept All" in our cookie banner.

To withdraw consent, clear your browser cookies and refresh the page. You may also disable cookies in your browser settings, though this may affect functionality.

Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal data from minors. If we discover such data has been collected, we will delete it promptly. Please contact us at [email protected] if you believe a minor has submitted personal information.

Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the "Last Modified" date updated above. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:

Virra
Toronto, ON, Canada
Email: [email protected]
Phone: +1 (647) 993-7718